UNDERCOVER by Jun Takahashi, REBRAND

The bold and the subtle, the darkness and the light are defining characterisitics of Jun Takahashi’s streetwear brand, Undercover. That very juxtaposition is a large part of the inpsiration for a new branding system that seeks to create a both elegant and bold introduction to a unique company, in order to set them apart from the heavy, nondescript logos of competing brands.